News Archive for November, 2008

For Immediate Release: November 18, 2008

FM3 Helps Protect The Environment, Reform Government, Support Education And Fund Public Transportation Improvements

FMM&A RESEARCH PLAYS A KEY ROLE IN WINNING DOZENS OF

COMPETITIVE BALLOT MEASURE CAMPAIGNS, ELECTING CANDIDATES TO OFFICE

Fairbank, Maslin, Maullin & Associates played a key role in this historic election, helping to pass dozens of statewide and local ballot measures across the country. FMM&A’s research also helped elect numerous candidates to office in key swing districts. Among FMM&A’s critical statewide ballot measure victories on November 4th were the passage of the Clean Ohio ballot measure (Issue 2), Proposition A in Missouri, and the Minnesota Clean Water Land and Legacy Amendment, as well as helping to defeat Proposition 7 in California and the Constitutional Convention referendum in Illinois.

Despite the worst pre-election economic conditions in decades, Minnesota voters actually increased the state sales tax to ensure the protection of Minnesota’s natural resources. The Clean Water Land and Legacy Amendment will provide more funding for conservation programs — $5.5 billion — than any other measure in national history. Voters in Ohio renewed hundreds of millions of dollars in funding for conservation by passing the Clean Ohio measure by a resounding 69%.  In passing Measure R, Los Angeles County voters increased the sales tax by half a cent to fund as much as forty billion dollars in transportation infrastructure improvements over thirty years.  Proposition A, which passed in Missouri, will reform casino gaming regulations and create a dedicated, new public education support fund from gambling tax proceeds.

Illinois’ Constitutional Convention referendum would have allowed special interests to possibly rewrite the state’s constitution, while Proposition 7 was a poorly-drafted initiative that would have hurt small alternative energy businesses and set back renewable energy development in California, in spite of seeming good intentions.  Both propositions were defeated in big come-from-behind wins with FMM&A’s help.

FMM&A’s work for Advancing Wisconsin, an independent expenditure group, helped propel President-elect Obama to a 13% point victory in the state. FMM&A’s unique targeting advice helped Obama win a larger share of rural and small town counties than in any other medium or large state.  FMM&A’s research aided independent groups working to mobilize the Latino community in Colorado, a growing part of the electorate, against that state’s Amendment 46 and Amendment 48, measures that would have curtailed abortion rights and affirmative action.

Several Democrats in tough targeted races were successful on Election Day with FMM&A’s help. Congressman Steve Kagen was re-elected in Wisconsin, while Joan Buchanan was elected to the State Assembly in California, turning the last Republican legislative seat in the San Francisco Bay Area blue. Other successful clients this election cycle included Congressman Rick Larsen of Washington and Carol Liuand Loni Hancock for State Senate in California, as well as Sonoma County Supervisor Valerie Brown and San Diego City Councilmember Marti Emerald.

FMM&A also helped to pass dozens of local ballot measures to fund vital services, despite unprecedented economic turmoil:

  • FMM&A helped to pass several key transportation measures, including Measure A in Santa Barbara County and Measure D in Imperial County, which both continued a half-cent sales tax to generate revenue for road and rail improvement, and Measure R in Los Angeles County. These measures all passed with two-thirds of the vote. FMM&A also provided research for Sound Transit’s Proposition 1 in Washington, which increased the sales tax by half a cent to expand light rail and other mass transit in the Tri-County Area. Proposition 1 passed with 58% of the vote. The Tri-County area includes King County – the largest county in Washington- as well as Pierce and Snohomish.
  • FMM&A played a key role in passing important school bond measures in both large urban districts and small rural districts in California. These measures raised a total of over $10 billion for more than a dozen schools districts across the state, including $2.1 billion for the San Diego USD and $1.2 billion for the Long Beach USD, as well as $225 million for the Colton USD, $500 million for the Victor Valley USD, and $130 million for the Westminster USD.

FMM&A also helped to pass several important community college bond measures, including a $3.5 billion bond for the Los Angeles Community College District, a $389 million bond for the Southwestern Community College District, and a $350 million bond for the Mt. San Antonio Community College District.

FMM&A’s research helped to pass over $1.5 billion in hospital bonds in California, funding that will help renovate major hospitals in both San Francisco and Santa Jose.  These measures both required a two-thirds vote to pass.

FMM&A helped to pass bonds for the Oregon Zoo in Portland and Hogle Zoo in Salt Lake City.

FMM&A was also able to help pass extensions for utility user taxes in Inglewood, Lakewood, Los Angeles, Sacramento, San Jose, Santa Barbara,  Santa Monica, and Stockton, as well a new utility users tax in Cathedral City.

FMM&A’s work helped pass library bonds of $37 million in Gilroy and $76 million in Palo Alto.

FMM&A also provided research to help pass city sales taxes in Arvin, Capitola, Galt, La Habra, La Mesa, and Oxnard.

Statewide Races:

No on Proposition 7 California
Yes on Proposition 11 California**
No on ConCon Illinois
Clean Water Amendment Minnesota
Yes on Proposition A Missouri
Issue 2 – Clean Ohio Ohio
Advancing Wisconsin Wisconsin/Presidential Race

 

Candidate Races:

Rick Larsen Washington CD 2
Steve Kagen Wisconsin CD 8
Loni Hancock California SD 9
Carol Liu California SD 21
Joan Buchanan California AD 15
Valerie Brown Sonoma Supervisor
Marti Emerald San Diego City Council

 

K-12 Bond Measures:

(all required 55% approval)

Measure Z $125M Beaumont USD
Measure U $60M Ceres USD
Measure G $225M Colton Joint USD
Measure X $20M Helendale USD
Measure K $1.2B Long Beach USD
Measure Q $7B Los Angeles USD
Measure BB $67M Manhattan Beach USD
Prop S $2.1B San Diego USD
Measure E $150M Victor Elementary USD
Measure V $500M Victor Valley USD
Measure O $130M Westminster USD

 

Community College Bond Measures:

(all required 55% approval)

Measure Z $125M Beaumont USD
Measure J $3.5B Los Angeles CCD
Measure RR $350M Mt San Antonio CCD

 

School Parcel Taxes:

Measure L 1 cent Arvin, CA
Measure D 1/4 cent Capitola, CA
Measure R 1/2 cent Galt, CA
Measure T 1/2 cent La Habra, CA
Measure L 3/4 cent La Mesa, CA
Measure O 1/2 cent Oxnard, CA

 

City Utility Users Taxes:

Measure L 3% Utility Users Tax Cathedral City, CA
Measure UUT Utility Users Tax Inglewood, CA
Measure L Utility Users Tax Lakewood, CA
Measure U Utility Users Tax Los Angeles County, CA
Measure O Utility Users Tax Sacramento, CA
Measure J/K Utility Users Tax San Jose, CA
Measure G Utility Users Tax Santa Barbara, CA
Measure SM Utility Users Tax Santa Monica, CA
Measure U Utility Users Tax Stockton, CA

 

Hospital Bonds:

Proposition A* $887M Hospital Bond San Francisco, CA
Measure A* $840M Hospital Bond Santa ClaraCounty

 

Library Bonds:

Measure F* $37M Library Bond Gilroy, CA
Measure N* $76M Library Bond Palo Alto, CA

 

Zoo Bonds:

Measure 29-96 Zoo Bond Oregon
Proposition 2 $33M Zoo Bond Salt Lake City, UT

 

Conservation Taxes:

Measure H* $30M Bond Martinez, CA
Measure 34-156 Park Bond Oregon
Measure M Parks Amendment San Jose, CA
Measure Y* $30M Open Space Bond San Juan Capistrano
Measure E* Clean Beach Parcel Tax Santa Cruz, CA

 

Transportation Sales Taxes:

Measure D* 1/2 cent Sales Tax Imperial County, CA
Measure R* 1/2 cent Sales Tax Los Angeles County, CA
Measure A* 1/2 cent Sales Tax Santa Barbara County
Proposition 1 1/2 cent Sales Tax Washington

 

Development/Real Estate Measures:

Measure P Real Estate Transaction Tax Alameda, CA
Measure H Beverly Hilton/  
  Waldorf-Astoria  
  Revitalization Referendum Beverly Hills, CA**
Measure EE Slow Growth Initiative Redondo Beach, CA
Measure X Open Space Initiative San Juan Capistrano
Proposition D Pier 70 Development San Francisco, CA
No on Prop B San Diego Port Development San Diego, CA

 

Public Safety Bonds:

Measure A Transient Occupancy Tax Kingsburg, CA
Measure E* $20M Bond Larkspur/Corte Madera, CA
Proposition A* Gang Prevention Measure Los Angeles, CA**
Measure OO Kids First Funding Oakland, CA

 

For Immediate Release: November 18, 2008

Local Ballot Measure FM3 Victories

NOVEMBER 2008 LOCAL BALLOT MEASURE FMM&A VICTORIES

(* indicates 2/3 approval required, ** indicates ballots still being counted)

General Purpose City Sales Taxes:

Measure L 1 cent Arvin, CA
Measure D 1/4 cent Capitola, CA
Measure R 1/2 cent Galt, CA
Measure T 1/2 cent La Habra, CA
Measure L 3/4 cent La Mesa, CA
Measure O 1/2 cent Oxnard, CA

City Utility Users Taxes:

Measure L 3% Utility Users Tax Cathedral City, CA
Measure UUT Utility Users Tax Inglewood, CA
Measure L Utility Users Tax Lakewood, CA
Measure U Utility Users Tax Los Angeles County
Measure O Utility Users Tax Sacramento, CA
Measure J/K Utility Users Tax San Jose, CA
Measure G Utility Users Tax Santa Barbara, CA
Measure SM Utility Users Tax Santa Monica, CA
Measure U Utility Users Tax Stockton, CA

Public Safety Bonds:

Measure Transient Occupancy Tax Kingsburg, CA
Measure $20M Bond Larkspur/Corte
    Madera, CA
Measure Kids First Funding Oakland, CA

Zoo Bonds:

Madera, CA Zoo Bond Oregon
Proposition 2 $33M Zoo Bond Salt Lake City, UT

Hospital Bonds:

Proposition A* $887M Hospital Bond San Francisco, CA
Measure A* $840M Hospital Bond Santa Clara County

Library Bonds:

Measure F* $37M Library Bond Gilroy, CA
Measure N* $76M Library Bond Palo Alto, CA

Conservation Taxes:

Measure H* $30M Bond Martinez, CA
Measure 34-156 Park Bond Oregon
Measure M Parks Amendment San Jose, CA
Measure Y* $30M Open Space Bond San Juan Capistrano
Measure E* Clean Beach Parcel Tax Santa Cruz, CA

Transportation Sales Taxes:

Measure D* 1/2 cent Sales Tax Imperial County, CA
Measure R* 1/2 cent Sales Tax Los Angeles County
Measure A* 1/2 cent Sales Tax Santa Barbara County
Proposition 1 1/2 cent Sales Tax Washington State

Development/Real Estate Measures:

Measure P Real Estate Transaction Tax Alameda, CA
Measure H Beverly Hilton/Waldorf-Astoria  
  Revitalization Referendum Beverly Hills, CA**
Measure EE Slow Growth Initiative Redondo Beach, CA
Measure X Open Space Initiative San Juan Capistrano
Measure D Pier 70 Development San Francisco, CA
Measure B San Diego Port Development San Diego, CA

 

For Immediate Release: November 18, 2008

Community College Districts Secure Funding: FMM&A Survey Research Helps California Community College Districts Secure Billions In Local Funding In November 4th Election Despite Historic Economic Crisis

FMM&A Survey Research Helps California
Community College Districts Secure Billions in Local Funding
in November 4th Election Despite Historic Economic Crisis

After the November 4th election the media has focused on the Presidential contest and high profile statewide ballot propositions, but an important story is not being reported. Despite an electoral environment with the worst economic conditions in generations, California voters approved local finance measures providing billions of dollars for California Community College Districts.  Many are wondering how these measures passed as the economy moved toward a recession, banks failed, unemployment rates rose, a home foreclosure crisis worsened, and millions saw retirement savings wiped out after the stock market plummeted?

For over 25 years, Fairbank, Maslin, Maullin & Associates (FMM&A) a public opinion research firm specializing in passing local finance measures, has helped California’s Community Colleges secure funding for upgrades and construction to improve the quality of education they provide.  The November 4th election once again demonstrates that FMM&A continues to be the industry leader as 100 percent of our community college clients successfully passed their bond measures, raising $4 billion.  This includes helping the Los Angeles Community College District (LACCD) pass its third bond measure, raising nearly $5.7 billion since 2001.

In total, FMM&A research services and strategic consulting has helped California’s Community College Districts secure nearly $14 billion through local finance measures since 1992.  By using a foundation of public opinion research with a proven track record of success, FMM&A has been able to work with California’s community colleges to craft ballot measures that obtain voter approval despite adverse external factors, including the current economic turmoil.  FMM&A research on community colleges continues to show that voters regard these local institutions as essential for several reasons.

  • Public Safety – Community colleges are essential to local public safety as they are primary sources for training local police officers, firefighters, paramedics and nurses.
  • Quality Affordable Education – The increasing cost of four-year colleges and universities has more Californians looking to their community college for a high quality education that allows them to earn credits at an affordable cost and transfer to a four-year university.
  • Career Training – In a highly competitive job market, community colleges are increasingly seen as offering valuable career development programs to help local workers seek to upgrade their skills, retrain, or earn certificates that will help them get better paying jobs.

Understanding that every community is unique, FMM&A specifically tailors its research to each community college.  For example, in this election cycle all of our community college clients were seeking a second or even third general obligation bond measure and our research helped these Districts effectively communicate why additional funding was needed.  Additionally, unique aspects of our research included as the emerging “green industry” continues to grow and community colleges seek to emphasize energy efficiency, FMM&A’s research is helping community colleges communicate to the public how a local finance measure can help train workers for this new sector of the economy and reduce energy costs to save taxpayer dollars. As part of our research, FMM&A helped LACCD develop messaging on the use of solar panels to become energy independent, environmentally-friendly building practices, water recycling and the reduction of carbon emissions.  For Mt. San Antonio Community College research, FMM&A helped the college understand and target its messaging to a diverse electorate that includes conservative voters and a rapidly growing Latino population.

In addition to securing revenue through ballot measures, FMM&A is working with California’s community colleges to improve recruitment and enrollment by conducting research to better understand which programs prospective students are most interested.  Our firm’s research services are serving as the basis for community colleges to develop outreach and media communications programs to educate the public about the opportunities local community colleges provide and attract students to their campuses.  FMM&A recently conducted this type of research for LACCD, and within the first several months of the outreach programs enrollment at the district’s nine colleges has increased significantly.

Whether your goal is to pursue funding through a ballot measure; better understand the needs and priorities of the community; increase the public’s awareness of the college and/or specific programs to prospective students; or create outreach programs to improve recruitment and enrollment, FMM&A has the experience and record to design and implement an effective research program.   If you are interested in obtaining additional information about FMM&A please contact John Fairbank at (310) 828-1183 or via email at John@fmma.com or Dave Metz at 510-451-9521 or via email at Dave@fmma.com.  Our firm takes great pride in working with California’s Community College Districts and we would welcome the opportunity to discuss how public opinion research can benefit your district.

*****

The following is a list of FMM&A community college district clients that have passed local finance measures:

November 2008:

Los Angeles CCD $3.5 billion
Mt. San Antonio CCD $350 million
Southwestern CCD $389 million

November 2006:

College of the Canyons $160 million
College of the Sequoias $22 million
Southwestern CCD $870 million

 

November 2004:

Yosemite CCD $326 million
West Valley Mission CCD $235 million
Chabot-Las Positas CCD $498 million
Gavilan Joint CCD $108 million
Rio Hondo CCD $245 million
San Joaquin Delta CCD $300 million

May 2003:

Los Angeles CD $22 million

November 2002:

Coast CCD $370 million
Compton CCD $100 million
San Diego CCD $685 million
El Camino CCD $394.5 million
Grossmont-Cuyamaca CCD $207 million
Hartnell CCD $131 million
Kern CCD $180 million
Napa Valley CCD $133.8 million
Rancho Santiago CCD $337 million
State Center CCD $161 million

March 2002:

Butte-Glenn CCD $84.9 million
Contra Costa CCD $100 million
Fremont-Newark CCD $150 million
Glendale CCD $251 million
Sonoma County CCD $160 million

April 2001:

Los Angeles CCD $1.2 billion

November 2000:

Southwestern CCD $89.3 million

November 1992:

Santa Monica CCD $23 million

 

For Immediate Release: November 18, 2008

Community College Districts Secure Funding: FMM&A Survey Research Helps California K-12 School Districts Districts Secure Billions In Local Funding In November 4th Election Despite Historic Economic Crisis

FMM&A Survey Research Helps California
Community College Districts Secure Billions in Local Funding
in November 4th Election Despite Historic Economic Crisis

After the November 4th election the media has focused on the Presidential contest and high profile statewide ballot propositions, but an important story is not being reported.  In record numbers, California voters approved K-12 school finance measures raising billions of dollars at the local level. How was this possible in an electoral environment with the worst economic conditions in generations, including bank failures, increasing unemployment rates, a home foreclosure epidemic, and a stock market that has left many wondering how they will afford to retire?

Fairbank, Maslin, Maullin & Associates (FMM&A), a public opinion research firm specializing in research to design and pass local education finance measures, achieved a 95 percent win rate for California’s K-12 school districts on November 4th, helping secure billions of dollars in education funding through bond and parcel tax finance measures.  Our record of success, which includes helping to pass more than $37 billion dollars in local bond measures and parcel taxes for California K-12 schools over the past 20 years, can assist your school district in obtaining additional revenue at a time when budgets are being slashed and our schools are being asked to do more with less.

California school districts continue to pass bond and parcel tax measures because voters regard education and neighborhood schools as a critical priority that must be addressed irrespective of current economic conditions. Despite an economy that has caused many to curtail personal spending, voters are willing to pay for class size reduction; repairing deteriorating classrooms and neighborhood schools; retaining and attracting quality teachers; and acquiring 21st Century technology.  Economic troubles also reinforce the urgent need for good schools so students can compete in an increasingly competitive job market.  In addition, there is an understanding that good schools maintain property values.  And strong coalitions of residents, businesses and labor continue to actively advocate on behalf of local schools.

School bond and parcel tax ballot measure also succeed because FMM&A is helping districts carefully design these ballot measures through survey research to identify voter attitudes, perceptions, concerns, needs and priorities. FMM&A is the leading education ballot measure research firm in the state, and over the past 25 years we have developed an effective and successful research approach to securing revenue for local schools through voter approved ballot measures.  In addition to identified specific uses of funds, messages and themes, our research helps a district craft the most effective 75-word ballot title and summary statement.  The 75-word statement is one of the most critical factors in the success of a school bond or parcel tax, because for many voters it will be what they read in order to decide how they will vote.  FMM&A research methodology has been instrumental in determining the precise words and phrases to effectively write these 75-word statements.

FMM&A research and advice has helped districts large and small; rural and metropolitan; from Southern California to the Central Valley to Northern California; and in communities with Republican majorities successfully obtain billions of dollars through bond and parcel tax ballot measures. Here are just a few examples from the recent November election:

  • Large Urban districts – San Diego USD ($2.1 billion bond); Long Beach USD ($1.2 billion bond); Los Angeles USD tracking survey research ($7 billion)
  • Central Valley – Ceres USD ($60 million bond)
  • Inland Empire – Victor Valley UHSD ($500 million bond)
  • Republican majority – Beaumont USD ($125 million bond)
  • Northern California – Evergreen USD ($90 annual parcel tax)
  • Small Rural District – Helendale ESD ($20 million bond)
  • Ethnically Diverse District – Franklin-McKinley USD ($72 annual parcel tax)

Our firm takes great pride in working with California’s K-12 school districts and we would welcome the opportunity to discuss how we can assist your district in providing students in your community a quality education during this challenging time.  Whether considering a bond measure or parcel tax, we believe that our experience and record can help your district succeed at the ballot.  If you are interested in obtaining additional information about FMM&A, and how our research services can assist your local school district please contact John Fairbank at (310) 828-1183 or via email at John@fmma.com or Dave Metz at 510-451-9521 or via email at Dave@fmma.com.

*****

The following is a partial list of FMM&A clients that have passed local bond and parcel taxes:

 

Nov/June/Feb 2008:

Beaumont USD

Ceres USD

Colton Joint USD

Helendale USD

Long Beach USD

Los Angeles USD

Manhattan Beach USD

San Diego USD

Victor Elementary USD

Victor Valley UHSD

Westminster ESD

Evergreen USD

Franklin-McKinley USD

Hayward USD

East Side UHSD

Los Banos USD

 

November 2007:

Walnut USD

Alisal USD

November/June 2006:

Arcadia USD

Corona-Norco USD

Madera USD

Paramount USD

Perris ESD

San Jacinto USD

Santa Monica-Malibu USD

Sweetwater UHSD

 

June 2006:

Fontana USD

Grant Joint UHSD

 

November 2005:

Los Angeles USD

 

November/March 2004:

Alum Rock USD

Hanford Joint UHSD

Union USD

Fowler USD

Albany USD

Clovis USD

Saddleback Valley USD

San Bernardino City USD

Huntington Beach USD

Los Angeles USD

 

November/March 2002:

Compton USD

Healdsburg USD

Norwalk USD

Salinas USD

Fairfield-Suisun USD

Hemet USD

Placentia Yorba Linda USD

Salinas USD

West Contra Costa USD

Vista USD

Los Angeles USD