FM3 utilizes a variety of research tools to provide our clients with strategic insights and advice. Some of these tools are quantitative, such as surveys; some are qualitative, such as focus groups; and others fall somewhere in between. (And we regularly conduct our research with diverse and multicultural audiences, in English and other languages.) Additionally, we continue to utilize and experiment with newly evolving online and digital research approaches. Part of this involves FM3 actively monitoring methodological developments through our industry’s trade association – the American Association for Public Opinion Research (AAPOR) – in order to provide our clients with the best tools to meet their needs.